High McGuire has a really interesting post about advertising in ebooks. He has some interesting thoughts.
As with online book reviews that link to an online retailer (with affiliate fees), there is no reason an ebook about, say, rugby shouldn’t link to somewhere where I can buy tickets for the World Cup. If it’s a proper ebook – I mean, not just a book I can read on a digital device, but a proper ebook that is cloud-based and dynamically updated – then the link/interaction will point to 2011 tickets today, and in 4 years it will point to 2015 World Cup tickets. If I am reading about knitting I may well want to buy needles, and there’s no reason an ebook that makes me want to buy knitting needles shouldn’t help me do that (and make some money for the publisher, as well as the needle-maker, in the mean time).
Tags: advertising, Amazon, Books, Books, Print, & Publishing, ebooks, Hugh McGuire, iPad, kindle, Kobo, print, rugby, world cup